5 Tried and True Ways to Increase Traffic to Your Website


Website visitors are the fuel that keeps your company going. Today, bringing new leads to your website is one of the most important factors in growing a business. If you're not consistently attracting new attention and pushing more visitors to your page, you're going to be unable to land new sales or convert new customers.

Unfortunately, getting people to your website can be a real struggle. With the mass amounts of content out there, it can be difficult to get noticed. If you do happen to grab the eye of a potential customer, you then face the challenge of catching and holding their attention.

Increasing your website traffic comes down to how well you're able to promote your business, content, and products and services online. While it may not be easy to improve your number of website visitors, it isn't impossible. With the right plan and strategies, you can easily see a steady stream of new visitors coming to your page.

Let's take a look at the five ways you can increase your web traffic.

1. Create Awesome Content

Your content is going to be at the base of everything you do online. If you're not starting with a solid foundation, you're going to find it nearly impossible to connect with leads and drive them to your website. To truly increase your web traffic, you need to start by creating great content.

The content you create needs to connect strongly with your target audience, which means you need to consider what they're looking for online, what questions they may have, and what new information you can share with them that they can't already access. Also, you need to present this information in a way that is exciting and engaging and will stand out.

When developing your content, take a moment to consider who your target audience is. Understand what problems they may have, what solutions they may be looking for, and what they're currently engaging with online. When you approach your content with your end user in mind, you're more likely to make the lasting impression you need to push that individual back to your website.

2. Start Guest Blogging

When people think about creating new content, they're often quick to post it on their websites. After all, if your goal is to increase your web traffic, it can seem counterintuitive to post awesome pieces on someone else's site. However, guest blogging can give you an opportunity to introduce your name, brand, and website to a new audience.

When you post a guest blog on another site, you're entering a new community. Because the followers of that page trust the content posted, you're getting a foot in the door with a group of potential leads. By introducing your content in an atmosphere where their guard is down, they'll be more likely to listen to what you have to say. If they connect with your message and want to learn more about you, they'll head to your website.

Your guest-blogging strategy should consider where your audience members are hanging out online. Think about what blogs or websites are popular among your target audience and what content would act as a good introduction to your company. You will also want to consider what links you will include within your guest posts, as these will be the encouragement your audience needs to head to your page.

3. Invest in SEO

Small bursts of traffic to our website can make us feel good. However, when those visitors start to become disinterested, it can feel even more deflating when our web traffic starts to decrease. If you're only focusing on short-term bursts of traffic, you're going to struggle with the rollercoaster ride of inconsistency. If you want steady traffic, you need to invest in search engine optimization.

Search engine optimization (SEO) can take some time to implement. Because you need to wait for a search engine crawler to become familiar with your website, content, message, and brand, SEO isn't something that will get you results overnight. However, when you implement the right strategy, you can consistently bring new customers to your page.

You should begin optimizing your content and website for search engines as early as possible. With the right keyword research and a strong content strategy to support your SEO, you can bring in high-quality visitors who are ready to purchase as soon as they land on your page. Additionally, a great SEO strategy can keep customers and website visitors coming back for more.

4. Get Social

One of the biggest struggles of bringing new customers to your website is letting your audience know that content is available. While SEO can help you attract customers using search engines to answer questions or get advice, this is relatively limited until your SEO strategy can start taking effect. Even then, you're confined to specific searches and users.

Using social media is one of the best tools for sharing your content and expanding your audience. Because leads, customers, and clients are connecting with their friends, family, and favorite brands on a variety of platforms, social media allows you to share your content in an informal setting. Sharing links to your website can help you attract customers when they're bored, have questions, or are just looking for something new with whom to engage.

You want your social media posts to fit in your audience's timeline as naturally as possible, which means you need to consider what those individuals are doing when they log into social media. Think about what they may be looking for, when they're likely to log on, and what they're sharing with their friends and family. When your content fits seamlessly into their timeline, they will be more likely to click through and explore your website.

5. Connect with Influencers

Because there is so much content out there, your target audience may not know where to engage. With thousands of spam websites and low-quality content, it can be difficult for your leads to know which websites are worth their time. That is why many of them look to their favorite influencers to get a better idea of what brands they should check out.

Connecting with different influencers can give you a major traffic boost. By having an influencer share your content, post about your company, or even create a blog or article for your website, you're showing their fan base that they value your content. Because their audience trusts their opinions, you can then get their approval as well.

There are many ways to do influencer marketing. However, the first step usually is to consider with whom you may want to connect. Make a list of influencers that are respected and valued in your industry and think about which ones may want to work with you. Remember, the partnership needs to be mutually beneficial if it is going to work.

Bringing new visitors to your website is crucial. However, they won't appear on their own. If you want to see your website traffic take off, you need to put in the work to show your site is worth visiting.

These are just five ways you can improve your website traffic. However, they are tried-and-true strategies that can help you grow your online presence. Choose one, two, or even all of them and create a promotion strategy that helps get your website out there. As always, listen to the feedback your target audience is giving you and make adjustments to keep and hold their attention.

Meanwhile, you can also participate in the HitLeap Traffic Exchange.