How To Improve Your Website and Expand Your Audience

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There's a lot of work that goes into building a business. From developing a marketing strategy to forming a meaningful relationship with your customers, every step of the process is vital to your overall success. However, if you truly want to stand out in today's digital world, you need a powerful website attached to your business. A website gives you the unique opportunity to connect with consumers all over the world and let your products and services reach a larger market.

Here are some of the most compelling ways to improve your website and expand your target audience.

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9 Effective Ways to Increase Website Traffic

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When you don't have much website traffic, it can feel like you're shouting into the void. Given the stiff competition, how can you increase website traffic? Thankfully, there are a lot of strategies that you can employ to build your traffic numbers.

Ready to find out more? Read on!

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9 Expert Tips for Reducing Your Bounce Rate

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There are over 1.7 billion websites online as of last year. If your site isn't eye-catching enough or has certain defects, it could be enough to make your users bounce and go to a competitor's site. This is bad for your business and bad for your SEO.

In this guide, we're going to take a look at smart ways your site can reduce its bounce rate. Ready to learn more? Keep reading!

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Sizing Up The Competition: A Guide to Comparing Website Traffic with Competitors

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Website analytics are important to business growth. Why? They allow you to understand various components of your site’s performance such as user experience, content performance, keyword performance, and the overall bounce rate of visitors.

However, while these are all great analytics to understand and track as it relates to your own website, it’s even more helpful to start comparing website traffic with your competitors.

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